A solid business plan is more than a formality—it’s your roadmap to success. Whether you’re pitching investors or clarifying your own vision, a good plan is essential.
1. Executive Summary
Include:
- What your business does
- Your target market
- Business goals
- Brief financial overview
This is your first impression—make it clear and compelling.
2. Market Research
Demonstrate that you understand:
- Industry trends
- Competitor landscape
- Target audience behavior
- Market gaps your product fills
3. Product or Service Description
Explain what you’re selling, how it works, and why it stands out.
4. Marketing and Sales Strategy
How will you reach and convert customers? Include:
- Digital strategies
- Pricing model
- Partnerships
- Sales funnel
5. Financial Projections
Outline projected revenue, expenses, and break-even point. Be realistic but optimistic.
