Social media is one of the most powerful (and affordable) tools for growth. The key? Strategy, consistency, and authenticity.
1. Choose the Right Platform
Don’t be everywhere. Be where your audience hangs out:
- B2C: Instagram, Facebook, TikTok
- B2B: LinkedIn, Twitter
- Creatives: Pinterest, YouTube
2. Show Your Face
People trust people—not logos. Share behind-the-scenes content, stories, and your journey. Go live. Show up as YOU.
3. Post Value-Driven Content
Teach, entertain, inspire, or solve a problem. Focus on what your audience needs, not just your product.
4. Engage Daily
Comment, like, reply to DMs. Social media is a conversation, not a billboard.
5. Analyze and Adjust
Use insights to track performance. See what works. Improve and repeat.
